I'm Sofia Alarcón
I am Digital Art Director.
I am an Elite UX/UI Strategist.
Design Design Systems.
I Create Immersive Experiences.
Welcome
based in Bogotá, Colombia.
Let's work togetherAbout me
Get to know me More
Am Sofia Alarcón, UX/UI Product Designer
I lead the intersection between premium visual aesthetics and technical information architecture. With more than 8 years of experience, I specialize in conceptualizing and designing highly complex digital solutions that not only visually delight, but also optimize business objectives for corporations with global reach.
My methodology integrates empirical research of user behavior, high-fidelity interactive prototyping, and building scalable and unified design systems. I firmly believe that an elite product is the perfect synchronicity between functional empathy and highly refined aesthetics.
- Name:Sofia Alarcon
- E-mail:contacto@sofiaalarcon.com
- Experience:8+ Years
- Residence:Bogota, Colombia
8+
Years of Experience
150+
Users in Millions
98%
Conversion/Success Rate
12
International Awards
Services
What I do?
Digital Art Direction
Customized conceptualization and visual identity for premium digital brands, guaranteeing a coherent brand narrative of the highest aesthetic sophistication.
Elite UX/UI Design
Memorable interfaces based on cognitive research, simplified flows and interactive prototypes that maximize user engagement.
Scalable Design Systems
Construction of modular libraries, token semantics and style guides to optimize collaboration between design and technological development.
Mobile Application Design
Refined touch interaction experiences for iOS and Android platforms, prioritizing fluid performance and modern navigation patterns.
Digital Product Strategy
Detailed metrics analysis, iterative experiment design, and conversion optimization consulting for complex business flows.
Optimization and Accessibility
Advanced usability audits following WCAG standards, and SEO information architecture optimization for international positioning.
Path
Resume
My Education
2012 - 2016
Design and Visual Communication
University of the Andes
Advanced training in color theory, formal typography, brand semiotics, and fundamentals of user-centered interaction design.
2017 - 2018
Specialization in Art Direction
School of Visual Arts (New York - Remote)
Deepening in multiplatform creative direction, international advertising aesthetics and design of results-oriented digital campaigns.
2019 - 2020
UX-PM (Product Manager) Certification
UX Alliance
Standardized international methodologies for UX research, advanced information architecture and agile user testing execution.
My Experience
2021 - Present
UX/UI Lead Art Director
Globant
Leadership and direction of creative teams for the redesign of international fintech transactional platforms. Lead designer of the modular ecosystem of unified components.
2018 - 2021
Senior Digital Product Designer
rappi
Strategic optimization of checkout flows, loyalty programs and payment systems, increasing the conversion rate by 18% for more than 10M active users.
2016 - 2018
Junior Interaction Designer
Prisma Creative Studio
Aesthetic conceptualization of responsive web interfaces and interactive branding for startups in the fintech, premium retail and health sectors throughout the Latin American region.
My Skills
UX/UI Design & Figma 98%
Scalable Design Systems 95%
Art Direction & Aesthetics 92%
Product & Data Strategy 88%
HTML5 / CSS3 / Responsive 90%
Advanced Prototyping and Interactions 95%
Portfolio
My Projects
Testimonials
Customer Opinions
Valentina Restrepo VP of Product at Stripe LatAm
"Working with Sofía was a transformative experience for our team. Her ability to translate highly complex business flows into elegant, intuitive and robust interfaces completely exceeded our expectations."
Carlos Mendoza CEO of Nova Fintech
"Sofia has an impeccable clinical eye for aesthetics and usability. She managed to unify our digital product under a modular design system that accelerated the development of our equipment threefold."
Isabella Rossi Creative Director of Aurum Luxury
"Sofía's art direction brought invaluable sophistication to our luxury e-commerce. She captured the exclusivity of the brand with fluid navigation that boosted interaction by 40%."
Andres Silva Product Manager at Rappi
"An exceptional professional. Beyond her mastery of tools and interactions in Figma, her proactive approach and her technical orientation to results in code make her a key partner in any product."
Contact
write to me
Location
Bogota, Colombia
+57 (310) 456-7890
contacto@sofiaalarcon.com